Overview

I started in fine art—painting and sculpture at USC—where I learned that how you make something shapes what it becomes. That philosophy still defines how I design: the process is the aesthetic.

When I drifted into motion design, it wasn’t part of a plan. Friends needed help on their films, and I got curious. One experiment led to another, and before long the same sense of composition, material, and light I’d developed in the studio was driving the digital work.

At Ghost Town Media, we were a small group of outsiders with no roadmap. We built workflows as we went—improvising our way through projects that didn’t yet have names for what they were asking. Those experiments became part of my design language—datamoshing for Kanye West’s Welcome to Heartbreak, the hybrid glitch aesthetic for Linkin Park’s A Light That Never Comes, and the 4D scanning techniques that turned imperfection into a bit of an identity.

Each of those moments started as design exploration before it became a pipeline. That’s still how I work — shape the process, let the look emerge.

Over time, my role expanded from crafting imagery to crafting the environments that make great imagery possible. But I’ve never stopped designing. I still sketch, direct, and build look dev; the difference is that now I also design the systems that support the vision.

My collaborations—with Linkin Park, Dell, NVIDIA, Intel, and now at Create Advertising—all orbit the same principle: strong design thrives on well-built process.

Today I help helm the Design team at Create, blending hands-on creative direction with pipeline architecture for a division handling campaigns across film, streaming, and gaming. Looking to shape not just the workflow, but the aesthetic tone and design language that defines the output.

I still think like the artist I was trained to be. The materials just changed—GPUs instead of graphite, pipelines instead of paint. The goal stayed the same: build the conditions for clarity, emotion, and craft to coexist.

When the process is interesting, the work will be too.